Aggressive Push into New Growth Markets the "New Normal" at Intel

Dec. 20, 2017 – In a year-end call-to-arms memo sent to Intel employees, CEO Brian Krzanich declared that "the new normal" at Intel will be change and risk-taking. According to a published story by CNBC, Krzanich said the company faces "an exciting challenge" in strategic, or "new growth," markets (connected devices, AI, autonomous driving) where other companies have forged ahead of the chip giant.

Krzanich said Intel is on the path to transitioning from being a client computing (PC)-first business.

"We're just inches away from being a 50/50 company, meaning that half our revenue comes from the PC and half from new growth markets," he wrote. "In many of these new markets we are definitely the underdog. That's an exciting challenge – it requires that we develop and use new, different muscles.